Don't Make These 5 Common PPC Advertising Faults
Pay Per Click (PPC) advertising is the ultimate advertising breakthrough so far today. It is because of to its power to exactly target likely customers based on interest and geography, the power to closely direct your advertising budget, and to exactly gauge the results and revenues. Compared to TV advertising and other forms of adveritising which are relatively costly,Pay Per Click is much more reasonable for small to medium size businesses to advertize their products or services.
Then again, there are a lot of things you must know before you hop into the Pay Per Click boat. To make your online advertising campaign as fruitful as it can be includes preventing the 5 popular Pay Per Click advertising faults.
1. You Home Page Shouldn't Be your Landing Page. Whatever search engine you use for your campaign, be it Google, Yahoo or MSN, you can pick where to target your potential customers when they click your ad. When the prospective customer clicks your ad, he is looking for something very specific that's why he entered that keyword in the search box. If you let them land on your home page, it's equivalent to not giving them precisely what they want and informing them it's somewhere else. You need to design a specific landing page where you can present your customers with exactly what they are looking for when they clicked your ad. Just like what you did on your Pay Per Click ad, you need to target your keywords on your landing page. This enhances the possibility that your visitor will not just be another visitor, but be an actual client.
2. Not Adapting your Landing Page. A common mistake business owners make with their PPC campaign is to attempt to mix several prodcuts or services into one landing page. Make sure to customize your landing page targeted to the specific keyword placed on your PPC ad to direct your prospect to the page he is looking for. This will make you gain another customer because there is no confusion whether your visitor is in the right place.
3. Don't Use Common Ad Copy. You only get to have 70 characters for Google and 90 characters (with spaces) for Yahoo for every PPC ad. By targeting the specific keywords your future customers are entering to find the products or services they are looking for, you're taking advantage of this valuable online real estate. Don't include meaningless words and generic statements that don't make your PPC ad stand out. Your headline must be captivating and should include your main keyword. The next line of your ad should contain the biggest benefit that your customers will get from you. This sets you apart from the competition. The third line should be a unique feature of your product or service have like a discount or freebie. You're most probably to make those clicks into cash when you optimize your keywords on your Pay Per Click ad.
4. Not Obtaining High Enough Placements with your Bids. If you don't tightly your keywords to the specific product or service, you wouldn't be able to bid high enough on those keywords top placements on the search engines, which would make you miss out on a good percentage of clicks that could have been yours. Guaranteeing that surfers typing in your targeted keyword will find your website, rather than your competitiors, target your keywords and bid high enough to secure a top spot with your PPC campaign.
5. Not Testing your Adverts. All of the major search engines offer split testing of your ads. This means that you can craft variants of your ad so that you can experiment different ad copy to decide which works best. Don't just choose a keyword and write one PPC ad to display, but write multiple ads and try to beat the previous ad. Because they tend to know what their customers are specially searching for, advertisers who experiments with their adverts have a more effective PPC campaign.
Avoid these 5 common mistakes and you can gain enormous rewards from your PPC internet advertising campaign. The right PPC management company will not only help you save more money, but will quickly turn those clicks into cash, increasing your advertising revenues to a whole new level.