What Roles Should Your Internal SEO Team Consist of?
Search Engine Marketing Guru and SEO Expert, Steve Wiideman discusses the importance of hiring the right SEO Team members to manage internal search engine optimization projects. According to Wiideman, your SEO Team should consist of an SEM Expert who does research and drafts up the blueprint of what needs to be done on and off the website, a dedicated SEO Expert to make website and webpage optimizations, a Link Building Expert to outsource and manage ongoing White Hat link building, a Pay-Per-Click Expert to build and consistently optimize the PPC advertising strategies, and finally, a Web Analytics Expert to report back to the SEM Expert how each vertical is performing in terms of cost-per-action, keyword ranking, and growth of leads and sales.
whats the book called?